I like my website as it is. Why should I change it?
Adding or changing a promotional graphic does not change the overall style of your site. Changing a promotional graphic does let your customers know that you are maintaining your website, and that you are up to date. Would you be impressed by a store that kept the same tired sign in the window all year? Every major retailer with a website changes the promotional graphics on the website periodically to promote new goods or offer discounts.

How often should I change my graphics?
We recommend that, at minimum, you should change your promotional graphics four times a year, once a season. You may want to consider special graphics for the following holidays as well:

• December holiday season
• Valentine's Day
• Mother's Day
• Any holiday you wish to acknowledge